tmal Good afternoon, everyone!
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检测器 Today, I would like to talk to you about the emerging trend of live streaming e-commerce, also known as live streaming shopping or live streaming sales. Firstly, let me explain what live streaming e-commerce is. It is a business model where sellers showcase their products through live-streaming video on various social media platforms while interacting with potential customers in real-time. Viewers can ask questions, make comments, and purchase products directly through the live broadcasts.
The popularity of live streaming e-commerce has increased significantly over the past few years, especially during the pandemic, as more people have turned to online shopping due to social distancing measures. According to eMarketer, the global live streaming e-commerce market is expected to reach $25 billion by 2023.
So, why should businesses consider using this approach?
生姜去皮机 1. Increased Engagement: Live streaming e-commerce provides a unique opportunity for brands to engage with their customers on a personal level. The interaction between seller and viewer creates a sense of community, trust and loyalty that may drive sales in the long-term. 2. Real-time Feedback: Using live streaming sales, businesses can receive real-time feedback from their customers on their products, which can help improve their product offerings and messaging.
3. Cost-Effective: Live streaming e-commerce is a cost-effective way to promote and sell products, as the only resources required are an internet connection and a camera. This means it is affordable for businesses of all sizes, from established brands to small startups.
4. Wider Reach: Unlike traditional e-commerce platforms, live streaming sales or shopping allows businesses to reach a wider audience globally, opening up new markets and opportunities.
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In conclusion, live streaming e-commerce has shown remarkable growth and potential in the past few years. Today, it offers businesses an innovative and cost-effective way to market and sell their products. As technology advances, it is likely that live streaming e-commerce will become an increasingly important part of the online retail industry.
Thank you for listening!
