中国石家庄正定里综合项目设有步行区，建立人与人的联系，并制造许多“不期而遇”和“美好回忆”/Zhengding Li Mixed-use Development in Shijiazhuang, China offers pedestrian-friendly retail streets to connect people and create ‘serendipities’ and memories/
未来的零售空间会变成怎样？设计将如何影响未来生活模式以及人与地方之间的互动关系？布卫生巾
商业市场竞争激烈，零售品牌及商场业主面对不同的挑战，包括来自电子商贸、消费模式转变以及经济不确定性等等。零售业者已开始重整店铺经营政策，而不单靠产品方面取胜。LWK + PARTNERS 四位商业及综合设计团队成员包括总经理黄谷和刘晓冬、以及总建筑师陈俊宇和黄元任进行了一场圆桌对话，以他们丰富的经验一起探讨了零售商业的未来发展，以及构建空间时的各种考量。
怎样才是成功的商业空间？
黄谷︰首先，成功的商业空间必需拥有强大的社交聚合功能，把人连系起来，商户组合条理分明，提供特空间体验。这个地方能够回应人的情感所需，激荡人心，为享用空间的过程
高保真拾音器
赋予意义。场地的硬件（环境）和软件（公共空间品质、商户组合等）必须互相配合，包括拥有清楚易读、容易理解的空间导向系统。
黄元任︰对我来讲，一个出的商业空间能够给访客创造集体回忆。无论是主题也好、气氛也好，让人谈论这个空间的时候，言谈间会出现共同的回忆和体验。要达到这个效果，所需要的元素往往因地方场景而异，例如夜行消费的模式，虽然能在某些地方风行，以致发展商可以选择采用某种发展策略及空间布局，却不能应用到所有地区。 What do future retail spaces look like? What possibilities can design offer to people’s future ways of living and their relationship with places?
In a fiercely competitive market, retailers and landlords are facing challenges from e-commerce, changing consumption patterns and economic uncertainties. Brands have started rethinking their store operation strategies on top of product offerings. We sat down with four colleagues from LWK + PARTNERS Commercial & Mixed-use Team, including Associate Director Erica Wong and Louis Liu, as well as Senior Associate Keith Chan and Samuel Wong, to discuss the future of retail and what’s important to them whe
n creating places for people.
Let’s start with what you think makes a successful retail space.
Erica: A successful retail space should first be a strong social connector that draws people together, with a sensible retail mix and offering them a unique spatial experience. It would address the emotional needs of people, reaching into their hearts and minds deep and full, making the visit meaningful for all. This results from a combination of hardware (the environment) and software (quality of public space, tenant offerings). Legibility and wayfinding are vital, and any elements need to be self-explanatory. 机器人上下料
Samuel: For me, it’s important for retail spaces to strike a collective memory for visitors. A theme, a vibe, whatever you call it, it’s something that everyone can relate to and be able to talk about it when recalling their experience of the place. What works in one place may not work in another. Late-night consumption, for example, though not a new phenomenon, is quite specific to some parts of the world, and this has made certain development strategies and spatial structures possible in one place but not another.
去年 12 月开幕的中国杭州紫荆天街，启发自中国艺术中的「留白」概念，鼓励访客发挥自由想像/The design of Zijing Paradise Walk, which opened in Hangzhou, China in December 2019, was inspired by the Liubai concept in Chinese art, deliberating leaving out blank spaces to encourage the viewer’s imagination
陈俊宇︰建筑当为人服务。成功的商业空间，就是让每一个人各取所需，活得更好。那是一个人人畅达无阻的空间。LWK + PARTNERS 希望能做到的就是鼓励人们探索身边的事物，发掘生活中的美好。以刚刚开幕的杭州紫荆天街为例，其建筑设计从当地家传户晓的徽派建筑吸取灵感，加插现代元素以完善动线设计，创造出崭新、以人们的身心健康为导向的生活模式。
刘晓冬︰成功的空间需吸纳邻里社区的本土元素，包括产业架构、生活方式、人口结构、街区景观等等。在中国某些地区，商场建筑在本质上就为该区带来新的天际线元素，但新建筑的存在并不代表需要与当地生活相互违背，而是更应该透过设计，从密度、视界、绿化、步行性以及交通等方面，令城市元素变得丰富多彩。
Keith:Architecture is always about serving people. A successful retail space is where eve
ryone can find their needs catered and a place that helps people live better lives. A place accessible for everyone. What we’re trying to do is to encourage people to discover the kinds of beauty in life that many of us can relate to. Take the recently opened Hangzhou’s Zijing Paradise Walk in China as an example. Its design extracts iconic features from the Hui-style architecture, which the local population can easily identify with, and adds a modern twist to its circulation design to encourage a new kind of wellness-driven lifestyle in Hangzhou.
Louis:The space must integrate with existing elements of the neighbourhood, including the economic structure, people’s lifestyle, demographics and streetscape. In some parts of China, the shopping mall typology itself may form a new landscape for the city, but instead of compromising local ways of life, new lifestyle complexes must be designed to complement existing urban features, in terms of density, sight, greenery, walkability and transport connections.防喷网
紫荆天街以徽派建筑为基础，对空间进行层叠及挖空，增添现代彩/Zijing Paradise Wal
k adds a modern twist to local Hui-style architectural features by using multi-layering and carve-out treatments of space.装配
与各大商业发展商合作多年，观察到什么需求上的转变？与消费模式转变有何关系？
刘晓冬︰当前的零售商业正面临电子商贸的冲击，发展商及商家都在绞尽脑汁，尽量善用线上平台带来的商机。但是实体店铺并没有消失的迹象，目前也不乏以新的营商手法结合线上线下平台的成功案例。消费模式确实变了，而发展商也心中雪亮。人们追求的不仅仅是一个消费购物的好去处，而是追求无形的“收获”，而到访商场的动力也从纯粹购物转移到生活体验、知识分享和社交互动。透风窗
黄谷︰这大概就是我们所说的“后消费主义”。就你刚才所说的无形“收获”，这正正就是我们在设计中国济南华山西环宇城时，为何要这么用心创造社交互动和空间转换的体验。我们希望人们到来发掘生活新点子，甚至与亲友分享，我们制造生活惊喜、偶遇，甚至如日本文化中所说的“一期一会”。
You’ve all worked with major retail developers for many years. Are there any chang
es in their needs over the years? How is this related to changing consumer patterns?
Louis:We live in a time where the retail industry is pressured by the prevalence of e-commerce. Developers and their retail tenants are rethinking their strategies to embrace online platforms, whilst brick-and-mortar environments are not going away at all. In fact, there are examples where new business models that integrate online and offline platforms are proving extremely successful. Consumption patterns have certainly changed, and developers recognise it. People look for more than a place to shop and spend, and they are looking for intangible ‘takeaways’. The motivation of their visits has shifted from shopping to experiencing, knowledge sharing and social gathering.
